Architectural Renderings

An Architectural Rendering is an artist's illustration of a specific architectural structure, or group of structures.  Architectural Renderings are as old as architecture itself.  In the past, Architectural Renderings were created from paints, oils, pencil, and many other mediums.  They were used to help others visualize what the new architecture would look like before it was ever constructed.

Today, the old mediums are still used, however, technology has allowed us to use computers to generate 3D models and render those models with textures and lighting, creating a much more photo-realistic image than could be produced before.

Other advantages include the ability to make changes to the image with little effort.  The 3D models can also be animated along with camera paths, allowing one to experience a simulated virtual tour, or walk through experience as if one were to take a camera through the finished project long before the project is even started.

The following is an example of a virtual tour animation video:

Virtual Tour Animation has become very popular among competing architecture firms and construction and development companies, especially when going to bid new projects.

Architectural Renderings are primarily used for marketing and presentation in the following ways:

1.  Pre-construction sales of future projects
2.  Bid Presentation
3.  Investment Presentation for fund raising
4.  Design Visualization for customers and planning authorities

As technology continues to progress, the methods we use to produce Architectural Renderings and Architectural Visualization will undoubtedly progress as well.